Performance Marketing and Campaign Manager

POSITION: Performance Marketing and Campaign Manager

LOCATION: Adelaide Fringe

START DATE: 1 September 2025

END DATE: 30 June 2027

REPORTS TO: Head of Marketing

EMPLOYMENT: 1.0FTE full time, flexible

SALARY RANGE: $74K-80K per annum (pro rata), plus 12% superannuation

KEY RESPONSIBILITIES

Campaign Leadership & Strategy

In collaboration with the Head of Marketing and the Marketing & Commercial Manager, lead the planning, development, and delivery of integrated marketing campaigns across digital, paid media, print, PR, social, outdoor, and traditional channels to achieve audience growth, ticket sales, and income targets.
Oversee end-to-end campaign management, ensuring cohesive messaging, on-brand execution, and alignment with festival objectives and audience growth priorities.
Manage agency relationships and coordinate internal teams to deliver high-quality creative assets, publications, collateral, and digital content on schedule and within budget.
Ensure effective management and optimisation of marketing budgets, tracking spend efficiency and income generated from paid campaigns.
Work with the Business Development and Partnerships teams to manage and deliver partner marketing commitments, ensuring all benefits (logo placement, approvals, leveraged campaigns, digital ads) are fulfilled and partners are effectively showcased.

Team Leadership & Collaboration

Provide leadership, mentorship, and guidance to direct reports, fostering a culture of continuous learning, innovation, collaboration, and high performance across the wider marketing team.
Work closely with the Head of Marketing and the Marketing & Commercial Manager to ensure cohesive planning, alignment, and effective delivery of all campaigns and initiatives.
Collaborate effectively with cross-functional teams including Ticketing, Programming, Philanthropy, Business Development, Artists & Venues, Customer Service, and Digital to deliver integrated, organisation-wide campaigns.
Foster a data-driven culture within the marketing team by setting clear performance expectations, ensuring regular monitoring and reporting on key metrics (ROI, CPA, CPL, ROAS, conversion rates, CTR, impression share), and guiding the team to make informed, data-led decisions for continuous improvement.
Represent the marketing team in internal and external meetings and committees, acting as an ambassador for Adelaide Fringe’s culture and values.

CRM & Marketing Systems

Lead the strategic transition from MailerLite to Salesforce (Marketing Cloud and Data Cloud), ensuring seamless CRM integration, marketing automation, and advanced audience segmentation.
Define workflows, oversee data flows, and ensure system integrity across marketing and organisational platforms.
Train and support team members to adopt Salesforce tools effectively, maximising utilisation for campaign planning and delivery.
Drive adoption of digital tools and project management software to improve productivity, collaboration, and marketing efficiency.
Continuously identify and implement system optimisations and emerging technologies that enhance marketing effectiveness, audience engagement and revenue outcomes.

Digital Advertising & Social Media

Develop and manage targeted paid digital marketing campaigns across multiple platforms (e.g., Meta, Google Ads, YouTube, TikTok, LinkedIn, programmatic) to achieve ticket sales and audience engagement goals.
Lead the strategy and oversight of paid social media advertising, managing outsourced media agencies while guiding ad creative development, bid management, budget allocation, and performance optimisation to achieve ticket sales and ROI targets.
Collaborate with content and design teams to create compelling, on-brand ad copy and visuals that drive engagement and conversions.
Monitor, report, and present campaign performance using key metrics (ROI, CPA, CPL, ROAS, conversion rates, CTR, impression share), making data-driven recommendations for ongoing improvement.
Stay current with trends, algorithm changes, and emerging technologies in paid digital advertising to maintain a competitive edge.

Insights, Reporting & Optimisation

Lead comprehensive analysis of campaign performance and customer behaviour across touchpoints, translating data into actionable insights for future marketing planning and decision-making.
Guide advanced audience segmentation, targeting, and personalisation strategies to enhance engagement and conversions and overall ticket sales.
Champion customer journey mapping to enhance audience experiences and improve conversion funnels.
Establish robust frameworks for monitoring campaign ROI, ticket sales impact and marketing effectiveness, ensuring ongoing optimisation of budget allocation and strategy.
Ensure strict compliance with data privacy laws (e.g., Australian Privacy Principles) and internal governance standards, maintaining the highest levels of data integrity and security while fostering these practices across the marketing team.

For further information, please refer to the attached position description.

How to apply

Please ensure you upload a resume and a cover letter outlining your experience and in response to the selection criteria.

We strongly encourage applications from First Nations Peoples and welcome applications from those from marginalised groups.

Due to the high volume of applications received we will only contact successful candidates.