Partnership with Australia's Biggest Arts Festival
There is no bigger vehicle to reach South Australians with your brand than Adelaide Fringe. With over 5 million attendances during the 2024 season, there has never been a better time for your business to join the Fringe family and partner with a nationally recognised event that sees its cultural impact reverberate across the world.
"We love the entire concept of Adelaide Fringe; supporting the artists, the belief in an event that is truly for anyone and everyone, we feel it aligns with our brand being 'truly global, proudly local"
Michelle Christie - Robert Walters, Supporting Partner
Fringe brings brands to life through imaginative, targeted campaigns and initiatives that support business goals and partnership objectives. Our Partners can access a range of benefits for clients, members, customers and staff that add value to their brand and contribute to acquisition and retention goals. Encompassing the entire state of South Australia for five weeks, involvement with Adelaide Fringe is a great way for your brand to leave an impact that will last all year.
Boasting a calendar of dynamic networking events and workshops, we connect our Partners with business leaders and a variety of community stakeholders, while providing a clear road map for how businesses can leverage their Fringe partnership to make the absolute most out of it.
Boasting a calendar of dynamic networking events and workshops, we connect our Partners with business leaders and a variety of community stakeholders, while providing a clear road map for how businesses can leverage their Fringe partnership to make the absolute most out of it.
"We love the way Fringe brings the people of South Australia together to celebrate its performing arts community. It's inclusive, it's friendly and it's fun. All the things we value as a brand"
Mary Balassopoulos - Lumo Energy SA, Community Partner
Join Us
We value active engagement and encourage our Partners to be creative, collaborative, passionate, adaptive and persistent with us.
We build long lasting, meaningful partnerships, like Principal Partner BankSA, who has been proudly supporting Adelaide Fringe for 20 years.
We love to welcome new Partners to our Fringe family. Our dedicated partnerships team is here to help and love a chat, so don’t hesitate to drop us an email at partnerships@adelaidefringe.com.au.
Thank you to our Partners
Principal Partner
We are proud that our partnership is helping to make the arts accessible and affordable for more South Australians, while also supporting the artists themselves. Adelaide Fringe is a world-class event that generates a significant lift in activity and vibrancy, while also delivering sizeable economic benefits for South Australia. We are pleased to be continuing our strong track record of backing events that contribute to the economic growth of our State.
Government Partners
The Fringe is a much-loved festival that is vital to the cultural life of South Australians. Its ecosystem is made up of hundreds of venues, thousands of artists and is supported by an incredible number of South Australian patrons each year. The Fringe not only captures the public’s imaginiation with its celebration of so many art forms, it also generates business and jobs.
Community Partner
As an energy retailer, Lumo is committed to giving back to the community; empowering and thanking audiences, artists and volunteers who make Adelaide Fringe the biggest arts festival in the Southern Hemisphere. It's inclusive, it's friendly and it's fun. All the things we value as a brand. We are a Climate Active carbon neutral certified organisation in recognition of our business operations achieving carbon neutrality and are proud to support the e-ticketing program that assists in delivering a more sustainable festival.
Major Partners
The City of Adelaide and its subsidiary, the Adelaide Economic Development Agency, is proud to be a Major Partner of the Adelaide Fringe. The City of Adelaide is renowned for its authentic, vibrant and diverse cultural experiences and is committed to showcasing Adelaide’s unique cultural identity, supporting our reputation as one of the greatest festival and arts cities in the world. Adelaide Fringe is supported through the Events and Sponsorship Program which supports a range of events that create enjoyable, vibrant and dynamic city experiences.
Foodland is a proud Major Partner of the Adelaide Fringe and love nothing more than when the festival takes over our city and state each year. Foodland are the Mighty South Aussies. Our business is committed to giving more South Australian producers and products a stage on which to shine and it’s here where we really feel the connection to Fringe and the stage it sets for so many wonderful South Australian acts. Adelaide Fringe is a national drawcard and we’re proud to share a partnership with the Fringe who bring so many to our great state each year. Be sure to pop into Foodland (or should we say Fringeland) to pick up your copy of the Fringe guide and explore all the art and food South Australia has to offer!
Media Partners
JCDecaux is the world's leading out-of-home media company, with over one million advertising panels in more than 80 countries.
JCDecaux's unrivalled Australian portfolio focuses on high-quality design and audience-led solutions. It's extensive network includes small format, large format, rail, transit (bus and tram) and airport.
JCDecaux's unrivalled Australian portfolio focuses on high-quality design and audience-led solutions. It's extensive network includes small format, large format, rail, transit (bus and tram) and airport.
Solstice Media is an independent media company in Adelaide working on innovative Australian publishing projects. Best known for its daily news service - InDaily - it is also home to South Australian monthly magazine SALIFE, and related publications, as well as quarterly street press CityMag - the voice of our city. In 2021, Solstice launched lnReview – a not-for-profit project to support local arts journalism and critique.
Mix102.3 is proud to be the official radio partner of the Adelaide Fringe, shining the light on the arts and our vibrant state, and providing a promotional platform for artists and venues.
Like the Adelaide Fringe, we are passionate about our community, creating experiences and long-lasting memories, celebrating diversity, and having fun!
Like the Adelaide Fringe, we are passionate about our community, creating experiences and long-lasting memories, celebrating diversity, and having fun!
Mix102.3 is Adelaide’s feel-good station – wake up with a smile to the Ali Clarke Breakfast Show and laugh out loud with Will & Woody for the Drive home. Playing Adelaide’s sing-along favourites from the 80’s until now, Mix102.3 provides the uplift we all need to get us through the workday. Mix102.3 is supported by a massive national broadcast and audio footprint of 58 radio stations across 33 markets, 46 DAB+ stations, and a national digital entertainment platform, iHeartRadio.
Network 10 is a proud supporter of The Adelaide Fringe and celebrates the wonderful world of the arts. 10 shares Adelaide Fringe’s spirit of inclusivity by bringing new and diverse stories and voices to Australian audiences.
If you’re a Fringe Festival fan and comedy lover, be sure to check out some of Australia’s best comedians on The Project, Taskmaster, Thank God You’re Here, Have You Been Paying Attention? and The Cheap Seats on 10 and 10 Play all year round. You’ll find all those great shows (and more) on our free-to-air channels (10, 10 Peach, 10 Bold and Nickelodeon), our broadcast video on demand platform 10 Play, and our subscription video on demand service, Paramount+.
And we’ll keep you updated on all the news across South Australia as well as full coverage of The Adelaide Fringe Festival on 10 News First.
ICT Partner
Looking to enhance your business's computing and communication capabilities? Look no further than Auswide Corporate. As proud partners of the Adelaide Fringe, we offer a comprehensive range of services, from high-speed internet connectivity to managed devices, cloud solutions, robust cybersecurity measures, and advanced AI technologies. Our managed services are designed to provide your business with a powerful combination of affordability and effectiveness. Choose Auswide Corporate for reliable, secure, and efficient solutions tailored to your needs.
Innovation Partner
As a proud family-owned South Australian business, we have loved supporting the arts in South Australia for over 20 years and helping deliver the biggest arts festival in the Southern Hemisphere. We look forward to continuing our long-standing partnership with Fringe in creating world-class experiences using innovative event technology that showcase our state’s diverse and vibrant story.
Festival Partners
As a passionate South Australian company, with over 40 years of being at the forefront of commercial and retail property investment & development, Maras Group is proud to continue its partnership with the Adelaide Fringe. We pride ourselves on being one of the “pace-setters” in the South Australian property market and are strong advocates for like-minded organisations that believe in making the future of our great state better and brighter.
Jarvis Subaru is proud to continue its longstanding partnership with Adelaide Fringe. As the leading independent Subaru dealership in Australia, they're excited to bring the vibrant spirit of the Fringe to the streets. Every year, our partnership allows us to celebrate and support the arts across South Australia with Jarvis Subaru branded Adelaide Fringe cars. With exceptional customer service at their four strategic locations state-wide, Jarvis Subaru remains committed to the community and the arts.
Adelaide Airport, South Australia's premier gateway, connects and shapes the state. With a vision to be everyone's favourite airport, we strive for seamless, connected, and easy travel experiences. As Australia's fifth-largest domestic and international airport, we facilitate the movement of over eight million passengers annually. Beyond commercial flights, Adelaide Airport owns Parafield Airport, a significant general aviation hub and a leading pilot training facility in the Southern Hemisphere. As a privately-owned airport, we are committed to long-term sustainability and community engagement. Partnering with Adelaide Fringe aligns with our Community Investment Program objective of Creating a Vibrant City and our vision to be Everyone's Favourite Airport by showcasing South Australia’s vibrancy and enhancing the visitor experience.
UPark is owned and operated by the City of Adelaide, so each time you park your car at UPark, you give back to your own city and community. You help bring the city to life and local events and festivals to thrive.
Enjoy a hassle-free experience no matter which direction you’re coming from this Fringe Festival. Park with UPark and choose from ten convenient locations across the city, so you spend less time finding a park, and more time enjoying Fringe!
At the University of South Australia we’re globally connected and our teaching is industry-informed. Our research is inventive and adventurous and as Australia's University of Enterprise, our graduates are global citizens ready to create and respond to change. From 2024, UniSA is proud to be a Festival Partner, following a long-standing history of collaboration and engagement with Adelaide Fringe. Together we’re preparing our students to thrive as leaders in the cultural and creative industries, contributing to the creative economy in South Australia and globally.
IHG Hotels & Resorts believes in empowering guests to travel the world on their own terms and creating unique experiences that bring people together. From rolling vineyards to sun-soaked beaches and chic city stays, our diverse family of 19 brands lets you be authentically you. Just as Adelaide Fringe transforms spaces into stages for artistic expression, our 6,200+ hotels worldwide become stages for life's meaningful moments. With our award-winning IHG One Rewards program, we're proud to partner with Adelaide Fringe in creating spaces where travel stories unfold and unforgettable connections begin.
Supporting Partners
For the sixth year in a row, Robert Walters is excited to continue our partnership with Adelaide Fringe, helping you amplify your creativity and fulfil your unique potential at every step. This ongoing collaboration reflects our shared belief in embracing individuality and self-expression.
Adelaide Fringe shines a spotlight on the arts and those who dare to take the road less travelled. Like Robert Walters, it’s about celebrating what makes you unique and why you choose to do what you do. 'Fringe' represents that special quality that defines who you are—and when you find that spark, you can fulfil your true potential.
Dentons is designed to be different. As the world’s largest global law firm, we embrace change to help our clients grow, protect, operate and finance their organisations. With offices in more than 200 locations around the world, we understand the power of community and bringing people together, which is why we’re a proud supporter of the Adelaide Fringe.
Accenture's ability to juggle complex business challenges, harness the power of AI, tame unruly data, and turn technology into a comedic sidekick makes them the perfect supporting partner for the Adelaide Fringe Festival. With a strong emphasis on innovation and delivering value to clients, Accenture collaborates with clients to solve complex challenges and drive sustainable growth. This shared focus on innovation, economic insights and creativity connects Accenture's partnership with the Adelaide Fringe Festival, enabling a successful celebration of eccentricity. It's not just a partnership; it's a symphony of success!
At City Rural Insurance Brokers, we believe in giving back to the community and supporting industries that are close to our hearts. As a company that specialises in providing insurance solutions for various sectors, including events and entertainment, we have found a perfect partnership with Adelaide Fringe. This vibrant arts festival not only aligns with our core values, but also allows us to contribute to the growth and success of the arts industry in our city.
Our commitment to providing comprehensive insurance solutions remains unwavering, and through our partnership, we continue to support the growth and development of the arts industry in Adelaide.
We are a family-owned wine business that stands strong in alignment with the Fringe’s sustainability values and efforts. Here at Hither & Yon we are a passionate supporter of the arts and have a long-term vision towards the environment and local community. We work together with artists from all over the world to produce the unique labels for our wines which are inspired by our wine story, what’s inside the glass and from the land.
Est. in 1998 Visualcom deliver award winning wide format digital printing, signage and event activations. Our highly skilled team and integrative approach will take your project from concept to completion.
We are a local and trusted industry leader in quality and sustainability. Our diverse team love partnering with and supporting the Adelaide Fringe, as we have for over 20 years, and we are proud of every element we contribute to bring this amazing Festival to life.
We are a local and trusted industry leader in quality and sustainability. Our diverse team love partnering with and supporting the Adelaide Fringe, as we have for over 20 years, and we are proud of every element we contribute to bring this amazing Festival to life.
We have been providing print and mail services across Australia for over 50 years, so we know how to do it exceptionally well. Our four service divisions of LaneIMPACT, LanePRINT, LanePOST and LaneSMART allow us to deliver customer communications effectively, consistently and seamlessly across multiple channels. We specialise in promotional and transactional print services, as well as digital communications. We can produce everything from large format displays and signage, direct mail print campaigns, financial statement printing, brochures, books, through to electronic distribution such as SMS and email channels.
Could you imagine if Fringe was still a biannual festival? If Fringe had the same artwork every year? If the same acts came and the same routines were performed. Yeah… neither can we! At kwpx, we believe boring never changed anything.
We partner with brave clients to do breakthrough work that creates deeper connections between brands and humans, and this is exactly why we partner with Australia’s Biggest Arts Festival.
We have a huge sense of pride shaping Adelaide Fringe's brand communications every year. Transporting people from all over the world to our backyard (literally, it just down the road) where all cultures, diversity, inclusion are celebrated. And we can't wait to do it all over again in 2025!
A strong supporter of the Adelaide Fringe, behind closed doors zealously supports women-led art businesses. We understand the challenges female entrepreneurs face in setting up a business. When businesswomen, Executives, Entrepreneurs and Emerging Leaders join behind closed doors, they are joining a community of women who have one agenda in common – to see other women achieve and succeed. At behind closed doors, we empower women to be the best version of themselves.
Lutheran Care is a not-for-profit organisation that changes lives and builds communities.
Our frontline crisis services offer immediate support and dignity to vulnerable people, whilst our wraparound services provide tools to make positive changes to their own lives for the long term. As Philanthropic Partner, we are excited to bring the magic of the 2023 Adelaide Fringe to a wider and more diverse audience, including first time festival attendees.
Office for Ageing Well and Seniors Card are proud to partner with Adelaide Fringe – Australia’s biggest arts festival. This wonderful annual event draws generations together through culture and creativity, shaping an inclusive society, and respecting and celebrating older people as audience members, performers, and volunteers. We recognise the Fringe’s universal accessibility and capacity to challenge ageist stereotypes in our work to support all South Australians to live well as they age.
Glam Adelaide, your go-to source for all things SA, has been passionately showcasing the best of SA for 18 years. Our commitment lies in promoting local businesses and talents, covering a diverse range of topics including the latest news, events, music, arts, food & wine, fashion, and more. Our guides are celebrated for uncovering SA's hidden treasures, while our event listings offer a comprehensive look at what's happening statewide. This year marks our 18th year of dedicated coverage of the Adelaide Fringe. With over 1,900 Fringe articles and reviews published to date, we are proud to support artists during one of their busiest periods. Partnering with Fringe is an integral part of our mission to bring the best of South Australian culture and entertainment to the forefront.
Adelaide’s Monthly source of Music, Gigs, and What’s Good in Adelaide. The Note is proud to partner with the Adelaide Fringe, a globally-recognised festival that draws culture lovers from near and far to Adelaide every year. Our dedicated guide for what’s on during Fringe time will be a bible for many, highlighting what to do, where to go, and most importantly, what to see this Festival Season.
Channel 44 is Adelaide community TV, proudly partnering with Adelaide Fringe to capture the fun and spectacle of Adelaide in Fringe time, to shine a light on emerging artists, and to amplify the voices of South Australia’s flourishingly diverse arts and cultural scene, shared across Adelaide on local TV and streaming on CTV+.
The Suburban Brew is an award winning independent South Australian craft brewery that is about more than beer, it's about brewing a community.
We strive to be a key part of the community where we live. We love bringing people together and see the best way to do this is through sharing a beer! Partnering with the largest arts festival in the Southern Hemisphere gives us the opportunity to not only connect our brand and beer with more people but, also helps support the growth and development of the arts community in South Australia whilst showing the world just how great our hometown of Adelaide really is.
Look out for our Adelaide Fringe collaboration beer around the festivals host venues this year and remember to drink and support local!
Accessibility Partners
Breakthrough is Australia’s only dedicated mental health research foundation. Based in SA, we invest in ground-breaking research to understand what causes mental illness, how to treat it, and ultimately, how to prevent it from happening in the first place. Our vision is to help create a life free from mental illness.
Breakthrough is proud to partner with Adelaide Fringe to help grow the mental health conversation and highlight the need for research. We are excited to build awareness through the transformative power of the arts, fostering a connected community that encourages open dialogue and destigmatises mental health challenges.
For more than 65 years, Guide Dogs has used our expertise in dogs and vision to promote independence, participation, inclusion, and wellbeing for people with low vision, blindness, and other specialised support needs. We’re committed to improving accessibility in the community through practical support, advocacy, and education. We know that no two journeys are the same, and we are committed to providing flexible support that is tailored to client needs.
Access2Arts supports Deaf and disabled people's involvement in the arts as audiences, artists, and workers, and assists arts and cultural organisations to become more inclusive and accessible. We provide access training, advice, and support, and are the leading provider of Audio Description services for people who are blind or partially sighted. We are thrilled to partner with Fringe to build, showcase and improve access for visitors and artists alike.
Autism SA is a profit-for-purpose organisation focused on empowering and supporting autistic people to achieve their goals and live the life they choose. Alongside delivering valuable services and supports, we advocate for the autistic and autism community. We achieve this through our community partnerships by collaborating to support inclusion for all.
Deaf Connect is the largest whole-of-life service provider and social impact organisation for Deaf, Deafblind and hard of hearing Australians. We stand with the Deaf community building capacity and influence social change while paying respect to history, culture and language.
As the leading provider of Auslan Interpreters, Deaf Connect are excited to once again work with Fringe to ensure Deaf Aussies have equitable access to the Southern Hemisphere’s largest arts festival. Head to our website to learn more about Deaf Connect’s services, including Auslan classes (even for beginners!) and interpreting services.
As the leading provider of Auslan Interpreters, Deaf Connect are excited to once again work with Fringe to ensure Deaf Aussies have equitable access to the Southern Hemisphere’s largest arts festival. Head to our website to learn more about Deaf Connect’s services, including Auslan classes (even for beginners!) and interpreting services.
SACARE's commitment to providing internationally recognised, award-winning disability services and accommodation spans over 28 years. Our values mirror Adelaide Fringe’s values—to transcend traditional ideas, to be tenacious and to be committed to continuous improvement. We're all about not accepting the “how” of right now, and, instead, asking “how” we can make things better.
The Carers Lounge is another example of our dedication to delivering peace of mind for those living with disability—to drive innovation and better experiences for our disability community. We are committed to setting a new standard in events and inclusion, where everyone's needs are heard, respected, and included.
Philanthropy Partners
The James and Diana Ramsay Foundation was established to support organisations working in the arts, health, and youth sectors. Our support of Adelaide Fringe aligns with our arts mission to ‘Champion a robust arts sector, increase accessibility to the arts and create career pathway opportunities’. We applaud the Adelaide Fringe’s dedication to artists and to Adelaide’s cultural sector.
Arts Unlimited is Adelaide Fringe's Foundation. Our vision is to make Adelaide Fringe the most inclusive festival in the world so every dollar raised is used to help artists present their work, enable communities experiencing disadvantage to attend Adelaide Fringe and make Fringe experiences as welcoming and accessible and possible for all.
The MGA Whittles Community Foundation is delighted to support the “Community Spotlight” for this year’s Adelaide Fringe. We gladly support this initiative to provide young people, who would otherwise not have an opportunity, to access the Fringe and the arts.
Thank you
Thank You To Our Awards Partners: Adelaide Comedy, Adelaide Critics Circle, Adelaide Festival Centre, Arts South Australia, Australian Refugee Association, BankSA, Dimond Family, Fiji Fringe, Frank Ford AM, FRINGE WORLD, Hither & Yon, Holden Street Theatres, Hollywood Fringe, House of Oz, Inspiring SA, IVISION LASER, KOJO, kwpx, Leslie (Fitz-Gerald) Thompson, Lumo Energy SA, Matt Tarrant, Melbourne Fringe, MILKE, mindshare, My Plan Manager, NZ Fringe Festival, Ray & Conrad Henley-Calvert, Sarah Rohrsheim, Sydney Fringe, The List and Visualcom.
Thank You To The Following For Their Support: Access Hire South Australia, Adelaide Botanic Garden, Barossa Vintage Festival, Barry Burgan, JFA Purple Orange, Katalyst Interactive, Macdoch Foundation, Maz Mcgann, Melbourne International Comedy Festival, Mogul Social, Nexstage, On My Mind, Reconciliation Australia, Reconciliation South Australia, Red61, South Australian History Festival, Tjindu Foundation.
Banner image: Cheers and Connect Event. Photo: Jack Timberlake, Adelaide Fringe 2023.