As a Partner

Adelaide Fringe is the biggest festival in the Southern Hemisphere! We’re an annual open access arts festival, with over a thousand events spanning across comedy, magic, music, theatre, circus and more.

We offer Partners the unique opportunity to be aligned with a world class event that touches hearts and minds across the globe. It’s a true collaboration and co-creation between artists, venues and communities, giving our Partners access to truly diverse audiences.

We’re the people’s festival. Ask anyone from Adelaide—they love Fringe. Last year, we sold over 850,000 tickets!

Adelaide Fringe lifts the well-being of people in South Australian by submerging them in a vibrant world of wonder and new experiences for 31 days and nights. This provides an array of opportunities for our Partners to showcase their brands and help us to deliver initiatives that enrich the lives of all communities we touch.

Fringe Corner | Courtesy of BankSA 

We build long lasting meaningful partnerships with many of our Partners, like BankSA, our Principal Partner, who has been proudly supporting us for 16 years. We also love to welcome new Partners to our Fringe family every year.

Our dedicated partnerships team is here to help you. We love a chat so don’t hesitate to pop us an email at

'We have been delighted with the open and collaborative working relationship we have experienced with the Fringe team … It’s been a wonderful mutually beneficial partnership allowing us to bring a higher level of accessibility to Fringe for the Deaf and hard of hearing community, and also has driven awareness and revenue for our business.' — Alison Valentine, Partnerships Manager at Deaf Can:Do

Left - Photographer: Missy Husband | Right - Photographer Chloe Elizabeth 

Benefits of Partnering with Adelaide Fringe 

Brand Exposure

Fringe 2020 had over 3.5 million attendances, we sold 850,000+ tickets and our website got over 15 million views! We can help bring your brand to the eyes of our passionate and wide-spread audience. 

Networking Benefits

We offer our Partners unique opportunities to network and attend events. And we can facilitate creative conversations between Partners if we feel there are opportunities for alignment and future relationship growth. 

Bespoke Campaigns

Our team can work with you to design customised campaigns and/or activations that will appeal best to our audiences and achieve your goals. We have a wide range of impactful communications channels, including print, digital and more. 

I want to know more!

Banner Image – Photographer: Chloe Elizabeth