Partnership with Fringe

Partnership with Australia's Biggest Arts Festival

There is no bigger vehicle to reach South Australians with your brand than Adelaide Fringe. With 1 in 2 South Australians attending Fringe in 2023, there has never been a better time for your business to join the Fringe family and partner with a nationally recognised event that sees its cultural impact reverberate across the world.
"We love the entire concept of Adelaide Fringe; supporting the artists, the belief in an event that is truly for anyone and everyone, we feel it aligns with our brand being 'truly global, proudly local"
Michelle Christie - Robert Walters, Supporting Partner
brown paper foodland bag laying down with the 2022 fringe guide and fresh produce spilling out
Fringe brings brands to life through imaginative, targeted campaigns and initiatives that support business goals and partnership objectives. Our Partners can access a range of benefits for clients, members, customers and staff that add value to their brand and contribute to acquisition and retention goals. Encompassing the entire state of South Australia for five weeks, involvement with Adelaide Fringe is a great way for your brand to leave an impact that will last all year.

Boasting a calendar of dynamic networking events and workshops, we connect our Partners with business leaders and a variety of community stakeholders, while providing a clear road map for how businesses can leverage their Fringe partnership to make the absolute most out of it.
"We love the way Fringe brings the people of South Australia together to celebrate its performing arts community. It's inclusive, it's friendly and it's fun. All the things we value as a brand"
Mary Balassopoulos - Lumo Energy SA, Community Partner

Join Us

We value active engagement and encourage our Partners to be creative, collaborative, passionate, adaptive and persistent with us.

We build long lasting, meaningful partnerships, like Principal Partner BankSA, who has been proudly supporting Adelaide Fringe for 18 years. 

We love to welcome new Partners to our Fringe family. Our dedicated partnerships team is here to help and love a chat, so don’t hesitate to drop us an email at

Thank you to our Partners

Principal Partner

We are proud that our partnership is helping to make the arts accessible and affordable for more South Australians, while also supporting the artists themselves. Adelaide Fringe is a world-class event that generates a significant lift in activity and vibrancy, while also delivering sizeable economic benefits for South Australia. We are pleased to be continuing our strong track record of backing events that contribute to the economic growth of our State.


Government Partners

The Fringe is a much-loved festival that is vital to the cultural life of South Australians. Its ecosystem is made up of hundreds of venues, thousands of artists and is supported by an incredible number of South Australian patrons each year. The Fringe not only captures the public’s imaginiation with its celebration of so many art forms, it also generates business and jobs.


Community Partner

As an energy retailer, Lumo SA is committed to giving back to the community; empowering and thanking audiences, artists and volunteers who make Adelaide Fringe the biggest arts festival in the Southern Hemisphere. It's inclusive, it's friendly and it's fun. All the things we value as a brand. We are a Climate Active carbon neutral certified organisation in recognition of our business operations achieving carbon neutrality and are proud to support the e-ticketing program that assists in delivering a more sustainable festival.


Major Partners

The City of Adelaide and its subsidiary, the Adelaide Economic Development Agency, is proud to be a Major Partner of the Adelaide Fringe. The City of Adelaide is renowned for its authentic, vibrant and diverse cultural experiences and is committed to showcasing Adelaide’s unique cultural identity, supporting our reputation as one of the greatest festival and arts cities in the world. Adelaide Fringe is supported through the Events and Sponsorship Program which supports a range of events that create enjoyable, vibrant and dynamic city experiences. 

Foodland is a proud Major Partner of the Adelaide Fringe and love nothing more than when the festival takes over our city and state each year. Foodland are the Mighty South Aussies. Our business is committed to giving more South Australian producers and products a stage on which to shine and it’s here where we really feel the connection to Fringe and the stage it sets for so many wonderful South Australian acts. Adelaide Fringe is a national drawcard and we’re proud to share a partnership with the Fringe who bring so many to our great state each year. Be sure to pop into Foodland (or should we say Fringeland) to pick up your copy of the Fringe guide and explore all the art and food South Australia has to offer!  
Virgin Australia has been proudly flying South Australians for more than 22 years and much like Adelaide Fringe, we believe in celebrating diversity and creating uplifting experiences for all. So let’s bring on wonderful, South Australia – it’s time to have some fun!

Visit to book your flight to Adelaide today.

Media Partners

JCDecaux is the world's leading out-of-home media company, with over one million advertising panels in more than 80 countries.

JCDecaux's unrivalled Australian portfolio focuses on high-quality design and audience-led solutions. It's extensive network includes small format, large format, rail, transit (bus and tram) and airport.


Solstice Media is an independent media company in Adelaide working on innovative Australian publishing projects. Best known for its daily news service - InDaily - it is also home to South Australian monthly magazine SALIFE, and related publications, as well as quarterly street press CityMag - the voice of our city. In 2021, Solstice launched lnReview – a not-for-profit project to support local arts journalism and critique.


Mix102.3 is proud to be the official radio partner of the Adelaide Fringe, shining the light on the arts and our vibrant state, and providing a promotional platform for artists and venues. 

Like the Adelaide Fringe, we are passionate about our community, creating experiences and long-lasting memories, celebrating diversity, and having fun!

Mix102.3 is Adelaide’s feel-good station – wake up with a smile to the Ali Clarke Breakfast Show and laugh out loud with Will & Woody for the Drive home. Playing Adelaide’s sing-along favourites from the 80’s until now, Mix102.3 provides the uplift we all need to get us through the workday. Mix102.3 is supported by a massive national broadcast and audio footprint of 58 radio stations across 33 markets, 46 DAB+ stations, and a national digital entertainment platform, iHeartRadio.

Network 10 is a proud supporter of The Adelaide Fringe and celebrates the wonderful world of the arts. 10 shares Adelaide Fringe’s spirit of inclusivity by bringing new and diverse stories and voices to Australian audiences.
If you’re a Fringe Festival fan and comedy lover, be sure to check out some of Australia’s best comedians on The Project, Taskmaster, Thank God You’re Here, Have You Been Paying Attention? and The Cheap Seats on 10 and 10 Play all year round. You’ll find all those great shows (and more) on our free-to-air channels (10, 10 Peach, 10 Bold and Nickelodeon), our broadcast video on demand platform 10 Play, and our subscription video on demand service, Paramount+.
And we’ll keep you updated on all the news across South Australia as well as full coverage of The Adelaide Fringe Festival on 10 News First.

ICT Partner

Companies looking to increase the performance and reliability of the computing and communication side of their business need look no further than Auswide. We are proud to partner of the Adelaide Fringe – in areas from internet connectivity through to managed devices and cloud solutions. All Auswide managed services offer a powerful combination of affordability and effectiveness.


Innovation Partner

As a proud family-owned South Australian business, we have loved supporting the arts in South Australia for over 20 years and helping deliver the biggest arts festival in the Southern Hemisphere. We look forward to continuing our long-standing partnership with Fringe in creating world-class experiences using innovative event technology that showcase our state’s diverse and vibrant story.

Festival Partners

As a passionate South Australian company, with over 40 years of being at the forefront of commercial and retail property investment & development, Maras Group is proud to continue its partnership with the Adelaide Fringe. We pride ourselves on being one of the “pace-setters” in the South Australian property market and are strong advocates for like-minded organisations that believe in making the future of our great state better and brighter.


Jarvis Subaru has been driving Adelaide Fringe since 2013 and is delighted to continue supporting this iconic event. Bringing the colour of Fringe to the streets, Adelaide Fringe poster branded Jarvis Subaru’s annually showcase the collaboration of Australia’s number one independent Subaru dealership with Australia’s biggest arts festival. Providing exceptional customer service across its four locations in across the state, Jarvis Subaru proudly supports South Australia.


A key part of Adelaide Airport’s vision is to be everyone’s favourite airport, connecting our customers with people and places. It’s a natural fit for us to partner with everyone’s favourite festival destination and help to amp those connections between Fringe artists and their audiences.


UPark is owned and operated by the City of Adelaide, so each time you park your car at UPark, you give back to your own city and community. You help bring the city to life and local events and festivals to thrive.

Enjoy a hassle-free experience no matter which direction you’re coming from this Fringe Festival. Park with UPark and choose from ten convenient locations across the city, so you spend less time finding a park, and more time enjoying Fringe!


At the University of South Australia we’re globally connected and our teaching is industry-informed. Our research is inventive and adventurous and as Australia's University of Enterprise, our graduates are global citizens ready to create and respond to change. From 2024, UniSA is proud to be a Festival Partner, following a long-standing history of collaboration and engagement with Adelaide Fringe. Together we’re preparing our students to thrive as leaders in the cultural and creative industries, contributing to the creative economy in South Australia and globally.


Supporting Partners

Crowne Plaza Adelaide is and has been a proud partner of Adelaide Fringe, since hotel opening in late 2020. The opportunity to support the arts, artists, local East End community, and such a vibrant festival in South Australia with great economic impact aligns significantly with the passion and efforts of Crowne Plaza Adelaide. Join us at the heart of Adelaide Fringe for a culturally rich experience in 2024!

IHG & Resorts is one of the world’s leading hospitality companies, dedicated to providing true hospitality for good. From rolling vineyards to sun-soaked beaches and   chic city stays, IHG Hotels & Resorts invites you to unlock a world of exceptional experiences at over 6200 global destinations, including more than 70 properties across Australia, New Zealand and the South Pacific. Featuring a diverse portfolio of 19 brands, from Lifestyle & Luxury to Essentials, IHG Hotels & Resorts caters to a diverse range of budgets and travel preferences. Elevating the experience further is their award-winning loyalty program, IHG One Rewards, which provides flexible benefits and tailored perks, ensuring a personalised and enriching travel experience for every adventurer.


Celebrating our fifth consecutive year in partnership with Adelaide Fringe, Robert Walters are thrilled to continue to amplify creativity and celebrate fulfilling potential at every turn. This enduring collaboration exemplifies our dedication to this cause.

Adelaide Fringe is about shining the spotlight on the arts and those individuals that follow the road less travelled. Just like Robert Walters, it's about celebrating what makes us unique, and why we choose to do what we do. The word 'Fringe' in this case, describes that special thing that makes us who we are. Because when we find that spark, that's when we can fulfill our unique potential.
Dentons is designed to be different. We are a law firm that embraces change to help our clients grow, protect, operate, and finance their organisations.  Dentons prides itself on being ‘in and of the community’ in more than 200 locations around the world.  Our law firm has been part of the SA community continuously since 1885 and a long-term partner of the Adelaide Fringe.

Accenture's ability to juggle complex business challenges, harness the power of AI, tame unruly data, and turn technology into a comedic sidekick makes them the perfect supporting partner for the Adelaide Fringe Festival. With a strong emphasis on innovation and delivering value to clients, Accenture collaborates with clients to solve complex challenges and drive sustainable growth. This shared focus on innovation, economic insights and creativity connects Accenture's partnership with the Adelaide Fringe Festival, enabling a successful celebration of eccentricity. It's not just a partnership; it's a symphony of success!


At City Rural Insurance Brokers, we believe in giving back to the community and supporting industries that are close to our hearts. As a company that specialises in providing insurance solutions for various sectors, including events and entertainment, we have found a perfect partnership with Adelaide Fringe. This vibrant arts festival not only aligns with our core values, but also allows us to contribute to the growth and success of the arts industry in our city.

Our commitment to providing comprehensive insurance solutions remains unwavering, and through our partnership, we continue to support the growth and development of the arts industry in Adelaide.


As the first certified carbon neutral and sustainable wine brand in South Australia, our family owned business stands strong in alignment with Adelaide Fringe’s sustainability values and efforts. A passionate supporter of the arts and environment, our labels feature visual artists inspired by our wine story, what’s inside the glass and from the land.


Founded on daydreams and passion projects, Bowden Brewing is stoked to be joining forces with Adelaide Fringe in 2024. Like Adelaide Fringe, we celebrate creativity, collaboration and community in everything we do. Having the biggest arts festival in the Southern Hemisphere right in our own backyard is pretty incredible and Bowden Brewing can't wait to partner with Adelaide Fringe to continue creating memorable moments (and beers).


Est.1998 Visualcom deliver award winning wide format digital printing, signage and event activations. Our highly skilled team and integrative approach will take your project from concept to completion. 
We are a local and trusted industry leader in quality and sustainability.
Our diverse team love partnering with and supporting the Adelaide Fringe, as we have for over 20 years, and we are proud of every element we contribute to bring this amazing Festival to life.


We have been providing print and mail services across Australia for over 50 years, so we know how to do it exceptionally well. Our four service divisions of LaneIMPACT, LanePRINT, LanePOST and LaneSMART allow us to deliver customer communications effectively, consistently and seamlessly across multiple channels. We specialise in promotional and transactional print services, as well as digital communications. We can produce everything from large format displays and signage, direct mail print campaigns, financial statement printing, brochures, books, through to electronic distribution such as SMS and email channels.


Since 2011, Kwasi has been supporting local businesses to achieve growth through digital marketing in an ethical and sustainable way. As a strategic digital partner of the Adelaide Fringe, Kwasi is proud to support independent artists by connecting with local and international communities.


Since re-branding, we’ve been asked countless times, ‘what does the ‘x’ stand for?’. ‘X’ stands for this partnership with Fringe, it stands for blurbs like these where we can talk about how fxxxing excited we are to partner with Australia’s Biggest Arts Festival and the huge sense of pride we take shaping its brand communications. ‘X’ stands for any number of things (we’re marketers after all), but the truth is ‘x’ stands for the fact we’ve fallen (head over heels) for Fringe and we know you will too, kpwxox


Lutheran Care is a not-for-profit organisation that changes lives and builds communities. 

Our frontline crisis services offer immediate support and dignity to vulnerable people, whilst our wraparound services provide tools to make positive changes to their own lives for the long term. As Philanthropic Partner, we are excited to bring the magic of the 2023 Adelaide Fringe to a wider and more diverse audience, including first time festival attendees.


Office for Ageing Well and Seniors Card are proud to partner with Adelaide Fringe – Australia’s biggest arts festival. This wonderful annual event draws generations together through culture and creativity, shaping an inclusive society, and respecting and celebrating older people as audience members, performers, and volunteers. We recognise the Fringe’s universal accessibility and capacity to challenge ageist stereotypes in our work to support all South Australians to live well as they age.


Glam Adelaide, your go-to source for all things SA, has been passionately showcasing the best of SA for 17 years. Our commitment lies in promoting local businesses and talents, covering a diverse range of topics including the latest news, events, music, arts, food & wine, fashion, and more. Our guides are celebrated for uncovering SA's hidden treasures, while our event listings offer a comprehensive look at what's happening statewide. This year marks our 17th year of dedicated coverage of the Adelaide Fringe. With over 1,900 Fringe articles and reviews published to date, we are proud to support artists during one of their busiest periods. Partnering with Fringe is an integral part of our mission to bring the best of South Australian culture and entertainment to the forefront.

Adelaide’s Monthly source of Music, Gigs, and What’s Good in Adelaide. The Note is proud to partner with the Adelaide Fringe, a globally-recognised festival that draws culture lovers from near and far to Adelaide every year. Our dedicated guide for what’s on during Fringe time will be a bible for many, highlighting what to do, where to go, and most importantly, what to see this Festival Season.


Channel 44 is Adelaide community TV, proudly partnering with Adelaide Fringe to capture the fun and spectacle of Adelaide in Fringe time, to shine a light on emerging artists, and to amplify the voices of South Australia’s flourishingly diverse arts and cultural scene, shared across Adelaide on local TV and streaming on CTV+.


A strong supporter of the Adelaide Fringe, behind closed doors zealously supports women-led art businesses. We understand the challenges female entrepreneurs face in setting up a business. When businesswomen, Executives, Entrepreneurs and Emerging Leaders join behind closed doors, they are joining a community of women who have one agenda in common – to see other women achieve and succeed. At behind closed doors, we empower women to be the best version of themselves.


The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made. We’re home to a diverse family of over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all. We’re a university of firsts and our partnership with Adelaide Fringe continues to reflect our commitment to creativity, culture, and community wellbeing.


Accessibility Partners

Breakthrough is Australia’s only dedicated mental health research foundation. Based in SA, we invest in ground-breaking research to understand what causes mental illness, how to treat it, and ultimately, how to prevent it from happening in the first place. Our vision is to help create a life free from mental illness. 
Breakthrough is proud to partner with Adelaide Fringe to help grow the mental health conversation and highlight the need for research. We are excited to build awareness through the transformative power of the arts, fostering a connected community that encourages open dialogue and destigmatises mental health challenges.

For more than 65 years, Guide Dogs has used our expertise in dogs and vision to promote independence, participation, inclusion, and wellbeing for people with low vision, blindness, and other specialised support needs. We’re committed to improving accessibility in the community through practical support, advocacy, and education. We know that no two journeys are the same, and we are committed to providing flexible support that is tailored to client needs.


Access2Arts supports Deaf and disabled people's involvement in the arts as audiences, artists, and workers, and assists arts and cultural organisations to become more inclusive and accessible. We provide access training, advice, and support, and are the leading provider of Audio Description services for people who are blind or partially sighted. We are thrilled to partner with Fringe to build, showcase and improve access for visitors and artists alike.


Autism SA is a profit-for-purpose organisation focused on empowering and supporting autistic people to achieve their goals and live the life they choose. Alongside delivering valuable services and supports, we advocate for the autistic and autism community. We achieve this through our community partnerships by collaborating to support inclusion for all.


Deaf Connect is the largest whole-of-life service provider and social impact organisation for Deaf, Deafblind and hard of hearing Australians. We stand with the Deaf community building capacity and influence social change while paying respect to history, culture and language.

As the leading provider of Auslan Interpreters, Deaf Connect are excited to once again work with Fringe to ensure Deaf Aussies have equitable access to the Southern Hemisphere’s largest arts festival. Head to our website to learn more about Deaf Connect’s services, including Auslan classes (even for beginners!) and interpreting services.


SACARE's commitment to providing internationally recognised, award-winning disability services and accommodation spans over 28 years. Our values mirror Adelaide Fringe’s values—to transcend traditional ideas, to be tenacious and to be committed to continuous improvement. We're all about not accepting the “how” of right now, and, instead, asking “how” we can make things better.

The Carers Lounge is another example of our dedication to delivering peace of mind for those living with disability—to drive innovation and better experiences for our disability community. We are committed to setting a new standard in events and inclusion, where everyone's needs are heard, respected, and included. 

Philanthropy Partners

The James and Diana Ramsay Foundation was established to support organisations working in the arts, health, and youth sectors. Our support of Adelaide Fringe aligns with our arts mission to ‘Champion a robust arts sector, increase accessibility to the arts and create career pathway opportunities’. We applaud the Adelaide Fringe’s dedication to artists and to Adelaide’s cultural sector.


Arts Unlimited is the philanthropic arm of Adelaide Fringe. Our vision is to make Adelaide Fringe the most inclusive festival in the world so every dollar raised is used to help artists present their work, enable communities experiencing disadvantage to attend Adelaide Fringe and make Fringe experiences as welcoming and accessible and possible for all.

Find out more about Arts Unlimited

The MGA Whittles Community Foundation is delighted to support the “Community Spotlight” for this year’s Adelaide Fringe. We gladly support this initiative to provide young people, who would otherwise not have an opportunity, to access the Fringe and the arts.


Thank you

Thank You To Our Awards Partners: Adelaide Comedy, Adelaide Critics Circle, Adelaide Festival Centre, Arts South Australia, Department Of Premier And Cabinet, Australian Refugee Association, BankSA, Frank Ford AM, FRINGE WORLD, Hither & Yon, Holden Street Theatres, House of Oz, Inspiring SA, IVISION LASER, Kojo, kwpx, Lumo Energy SA, Matt Tarrant, Melbourne Fringe, Milke, My Plan Manager, NZ Fringe Festival, Ray & Conrad Henley-Calvert, Sarah Rohrsheim, Svigos & Dimond Families, Sydney Fringe, and Visualcom.

Thank You To The Following For Their Support: Access Hire South Australia, Adelaide Botanic Garden, Barossa Vintage Festival, Barry Burgan, JFA Purple Orange, Katalyst Interactive, Maurice Henderson, Maz Mcgann, Melbourne International Comedy Festival, Mogul Social, Nexstage, On My Mind, Reconciliation Australia, Reconciliation South Australia, Red61, South Australian History Festival, Tjindu Foundation.

Banner image: Cheers and Connect Event. Photo: Jack Timberlake, Adelaide Fringe 2023.