There is no bigger vehicle to reach South Australians with your brand than Adelaide Fringe. With over 6 million attendances during the 2026 season, there has never been a better time for your business to join the Fringe family and partner with a nationally recognised event that sees its cultural impact reverberate across the world.
"We love the entire concept of Adelaide Fringe; supporting the artists, the belief in an event that is truly for anyone and everyone, we feel it aligns with our brand being 'truly global, proudly local" - Michelle Christie from Robert Walters, Supporting Partner
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Fringe brings brands to life through imaginative, targeted campaigns and initiatives that support business goals and partnership objectives. Our Partners can access a range of benefits for clients, members, customers and staff that add value to their brand and contribute to acquisition and retention goals. Encompassing the entire state of South Australia for five weeks, involvement with Adelaide Fringe is a great way for your brand to leave an impact that will last all year.
Boasting a calendar of dynamic networking events and workshops, we connect our Partners with business leaders and a variety of community stakeholders, while providing a clear road map for how businesses can leverage their Fringe partnership to make the absolute most out of it.
Boasting a calendar of dynamic networking events and workshops, we connect our Partners with business leaders and a variety of community stakeholders, while providing a clear road map for how businesses can leverage their Fringe partnership to make the absolute most out of it.
"We love the way Fringe brings the people of South Australia together to celebrate its performing arts community. It's inclusive, it's friendly and it's fun. All the things we value as a brand" - Mary Balassopoulos from Lumo Energy, Community Partner
Join Us
We value active engagement and encourage our Partners to be creative, collaborative, passionate, adaptive and persistent with us.
We build long lasting, meaningful partnerships, like Principal Partner BankSA, who has been proudly supporting Adelaide Fringe for 21 years.
We love to welcome new Partners to our Fringe family. Our dedicated partnerships team is here to help and love a chat, so don’t hesitate to drop us an email at partnerships@adelaidefringe.com.au.
Thank you to our Partners
Principal Partner
We are proud that our partnership is helping to make the arts accessible and affordable for more South Australians, while also supporting the artists themselves. Adelaide Fringe is a world-class event that generates a significant lift in activity and vibrancy, while also delivering sizeable economic benefits for South Australia. We are pleased to be continuing our strong track record of backing events that contribute to the economic growth of our State.
Presenting Partner
NRMA Insurance has been helping Australians protect what matters for 100 years. As our Presenting Partner, they’re backing South Australia’s thriving arts sector and helping break down barriers so more people can experience the magic of Fringe. Their support connects artists with new audiences and brings even more communities to Fringe. With a shared passion for connection and inclusion, NRMA Insurance helps us become the most inclusive festival in the world.
Government Partners
The Fringe is a much-loved festival that is vital to the cultural life of South Australians. Its ecosystem is made up of hundreds of venues, thousands of artists and is supported by an incredible number of South Australian patrons each year. The Fringe not only captures the public’s imaginiation with its celebration of so many art forms, it also generates business and jobs.
Community Partner
As an energy retailer, Lumo Energy helps keep Fringe shining bright! As our Community Partner, they’re all about giving back—empowering the people, places, and moments that make Fringe sparkle.
From supporting our friendly volunteers to backing e-ticketing and our annual poster competition, Lumo Energy champions accessibility, sustainability, and community at every turn.
They share our mission to light up South Australia with creativity for all.
Major Partners
The City of Adelaide and its subsidiary, the Adelaide Economic Development Agency (AEDA), is proud to provide long-standing support to a festival that brings people together through creativity, connection and shared experiences, while strengthening Adelaide’s reputation as one of the world’s great festival and arts cities.
AEDA’s consumer channel, Experience Adelaide, helps audiences discover what’s on and plan time in the city before, during and beyond the festival.
Adelaide Fringe is supported through AEDA’s 2025/26 Events and Festivals Sponsorship Program, which supports a range of events that create vibrant and dynamic city experiences.
Foodland is a proud Major Partner of the Adelaide Fringe and love nothing more than when the festival takes over our city and state each year. Foodland are the Mighty South Aussies. Our business is committed to giving more South Australian producers and products a stage on which to shine and it’s here where we really feel the connection to Fringe and the stage it sets for so many wonderful South Australian acts. Adelaide Fringe is a national drawcard and we’re proud to share a partnership with the Fringe who bring so many to our great state each year. Be sure to pop into Foodland (or should we say Fringeland) to pick up your copy of the Fringe guide and explore all the art and food South Australia has to offer!
Health Partners have had South Australians’ backs (eyes and teeth) for over 85 years, and now they’re helping us make Fringe healthier and happier for everyone. As a local health insurer, they believe a thriving community takes all of us, and their support strengthens our work in social inclusion and festival-wide accessibility.
Through their backing of the Adelaide Fringe Foundation, more people can experience the magic of Fringe, encouraging audiences to get out, connect, and celebrate the season. Health Partners helps us support the health and joy of the community we call home.
Adelaide University champions the next generation of artists and creatives. As a Major Partner, they help us nurture emerging talent across South Australia, opening doors to creativity, opportunity and providing their students with real-world experience.
Their support strengthens pathways into the arts by making live performance more accessible and affordable for students, families, and regional communities. With a diverse portfolio of creative and cultural degrees, Adelaide University empowers students to explore bold ideas, collaborate with industry leaders and shape the future of South Australia’s creative landscape.
Media Partners
JCDecaux help us shout our story from the rooftops (literally). As the world’s leading out-of-home media company, their network spans more than 80 countries—and their Australian portfolio brings high-quality design and audience-led solutions to our streets.
With small and large format sites, transit, rail, and airport coverage, JCDecaux helps us take Fringe to the people—lighting up Adelaide and Australia with bold visuals, unmissable moments, and a burst of festival energy wherever you look.
Solstice Media is an independent media company in Adelaide working on innovative Australian publishing projects. Best known for its daily news service - InDaily - it is also home to South Australian monthly magazine SALIFE, and related publications, as well as quarterly street press CityMag - the voice of our city. In 2021, Solstice launched lnReview – a not-for-profit project to support local arts journalism and critique.
ICT Partner
Auswide keeps Fringe connected—powering the networks that help our festival run fast, smart, and seamlessly. From high-speed internet to cloud solutions, cybersecurity, and AI innovation, they make sure our digital world hums with reliability and creativity.
With a shared belief in accessibility, innovation, and community spirit, Auswide helps us shape a connected, tech-savvy South Australia where creativity can thrive.
Innovation Partner
As a proud family-owned South Australian business, we have loved supporting the arts in South Australia for over 20 years and helping deliver the biggest arts festival in the Southern Hemisphere. We look forward to continuing our long-standing partnership with Fringe in creating world-class experiences using innovative event technology that showcase our state’s diverse and vibrant story.
Festival Partners
Maras Group has been shaping South Australia’s skyline—and its spirit—for more than 40 years. As a long-time Fringe Partner, they bring the same passion for people and places to our creative world as they do to their developments.
Champions of progress and proud supporters of South Australian innovation, Maras Group stands with us in building a brighter, more connected future for our state.
Jarvis Subaru keeps the Fringe spirit rolling! As our official car partner, they help bring the energy of Fringe to every corner of the state.
Their support fuels more than just our fleet—it drives connection, community, and creativity. By investing back into South Australia, Jarvis Subaru helps local businesses thrive and keeps the good times moving.
Spot the Jarvis Subaru Fringe cars cruising the streets, spreading a little Fringe magic wherever they go.
Adelaide Airport helps us welcome the world to Fringe. Through our partnership, they elevate South Australia’s cultural and economic vibrancy—attracting visitors, showcasing our state as a destination and setting the tone for a festival that celebrates creativity at every turn.
Inside the terminal, they activate the space with curated Fringe pop-ups and experiences that spark joy, create memorable moments and bring a burst of festival magic to travellers and staff alike.
By supporting local artists and strengthening community connections, Adelaide Airport helps us enrich the traveller experience and share South Australia’s creative spirit from the moment people touch down.
UPark is owned and operated by the City of Adelaide, so each time you park your car at UPark, you give back to your own city and community. You help bring the city to life and local events and festivals to thrive.
Enjoy a hassle-free experience no matter which direction you’re coming from this Fringe Festival. Park with UPark and choose from ten convenient locations across the city, so you spend less time finding a park, and more time enjoying Fringe!
IHG Hotels & Resorts believes in empowering guests to travel the world on their own terms and creating unique experiences that bring people together. From rolling vineyards to sun-soaked beaches and chic city stays, our diverse family of 19 brands lets you be authentically you. Just as Adelaide Fringe transforms spaces into stages for artistic expression, our 6,200+ hotels worldwide become stages for life's meaningful moments. With our award-winning IHG One Rewards program, we're proud to partner with Adelaide Fringe in creating spaces where travel stories unfold and unforgettable connections begin.
Supporting Partners
For the sixth year in a row, Robert Walters is excited to continue our partnership with Adelaide Fringe, helping you amplify your creativity and fulfil your unique potential at every step. This ongoing collaboration reflects our shared belief in embracing individuality and self-expression.
Adelaide Fringe shines a spotlight on the arts and those who dare to take the road less travelled. Like Robert Walters, it’s about celebrating what makes you unique and why you choose to do what you do. 'Fringe' represents that special quality that defines who you are—and when you find that spark, you can fulfil your true potential.
Dentons brings global smarts and local heart to Fringe. As long-time supporters of the arts, their Adelaide team champions the creators, businesses, and communities that make our state pulse with possibility.
Just like us, they’re proudly rooted in South Australia with global networks across the world.
With a deep commitment to communities in which they live and work, Dentons helps us support local artists and businesses.
At City Rural Insurance Brokers, we believe in giving back to the community and supporting industries that are close to our hearts. As a company that specialises in providing insurance solutions for various sectors, including events and entertainment, we have found a perfect partnership with Adelaide Fringe. This vibrant arts festival not only aligns with our core values, but also allows us to contribute to the growth and success of the arts industry in our city.
Our commitment to providing comprehensive insurance solutions remains unwavering, and through our partnership, we continue to support the growth and development of the arts industry in Adelaide.
Est. in 1998 Visualcom deliver award winning wide format digital printing, signage and event activations. Our highly skilled team and integrative approach will take your project from concept to completion.
We are a local and trusted industry leader in quality and sustainability. Our diverse team love partnering with and supporting the Adelaide Fringe, as we have for over 20 years, and we are proud of every element we contribute to bring this amazing Festival to life.
We are a local and trusted industry leader in quality and sustainability. Our diverse team love partnering with and supporting the Adelaide Fringe, as we have for over 20 years, and we are proud of every element we contribute to bring this amazing Festival to life.
We have been providing print and mail services across Australia for over 50 years, so we know how to do it exceptionally well. Our four service divisions of LaneIMPACT, LanePRINT, LanePOST and LaneSMART allow us to deliver customer communications effectively, consistently and seamlessly across multiple channels. We specialise in promotional and transactional print services, as well as digital communications. We can produce everything from large format displays and signage, direct mail print campaigns, financial statement printing, brochures, books, through to electronic distribution such as SMS and email channels.
Could you imagine if Fringe was still a biannual festival? If Fringe had the same artwork every year? If the same acts came and the same routines were performed. Yeah… neither can we! At KWP+PARTNERS, we believe boring never changed anything.
We partner with brave clients to do breakthrough work that creates deeper connections between brands and humans, and this is exactly why we partner with Australia’s Biggest Arts Festival.
We have a huge sense of pride shaping Adelaide Fringe's brand communications every year. Transporting people from all over the world to our backyard (literally, it just down the road) where all cultures, diversity, inclusion are celebrated. And we can't wait to do it all over again in 2025!
Atomic 212 is proud to be the media agency behind Adelaide Fringe, helping amplify one of Australia’s most dynamic cultural events to audiences locally and interstate. Fringe is a fearless celebration of creativity, diversity, and cultural expression- transforming our own backyard into a global stage each year. Just down the road from us, it’s a partnership we’re proud of, shining a spotlight on artists, audiences and experiences that inspire and unite communities in 2026 and beyond.
At Atomic 212, we believe big ideas deserve big stages. Together, we’re helping make Adelaide Fringe an unforgettable celebration of expression.
Lutheran Care is a not-for-profit organisation that changes lives and builds communities.
Our frontline crisis services offer immediate support and dignity to vulnerable people, whilst our wraparound services provide tools to make positive changes to their own lives for the long term. As Philanthropic Partner, we are excited to bring the magic of the 2023 Adelaide Fringe to a wider and more diverse audience, including first time festival attendees.
Office for Ageing Well and Seniors Card are proud to partner with Adelaide Fringe – Australia’s biggest arts festival. This wonderful annual event draws generations together through culture and creativity, shaping an inclusive society, and respecting and celebrating older people as audience members, performers, and volunteers. We recognise the Fringe’s universal accessibility and capacity to challenge ageist stereotypes in our work to support all South Australians to live well as they age.
Glam Adelaide, your go-to source for all things SA, has been passionately showcasing the best of SA for 18 years. Our commitment lies in promoting local businesses and talents, covering a diverse range of topics including the latest news, events, music, arts, food & wine, fashion, and more. Our guides are celebrated for uncovering SA's hidden treasures, while our event listings offer a comprehensive look at what's happening statewide. This year marks our 18th year of dedicated coverage of the Adelaide Fringe. With over 1,900 Fringe articles and reviews published to date, we are proud to support artists during one of their busiest periods. Partnering with Fringe is an integral part of our mission to bring the best of South Australian culture and entertainment to the forefront.
Adelaide’s Monthly source of Music, Gigs, and What’s Good in Adelaide. The Note is proud to partner with the Adelaide Fringe, a globally-recognised festival that draws culture lovers from near and far to Adelaide every year. Our dedicated guide for what’s on during Fringe time will be a bible for many, highlighting what to do, where to go, and most importantly, what to see this Festival Season.
Channel 44 is Adelaide community TV, proudly partnering with Adelaide Fringe to capture the fun and spectacle of Adelaide in Fringe time, to shine a light on emerging artists, and to amplify the voices of South Australia’s flourishingly diverse arts and cultural scene, shared across Adelaide on local TV and streaming on CTV+.
Accessibility Partners
For more than 65 years, Guide Dogs has used our expertise in dogs and vision to promote independence, participation, inclusion, and wellbeing for people with low vision, blindness, and other specialised support needs. We’re committed to improving accessibility in the community through practical support, advocacy, and education. We know that no two journeys are the same, and we are committed to providing flexible support that is tailored to client needs.
Access2Arts supports d/Deaf and disabled people's involvement in the arts as audiences, artists, and workers, and assists arts and cultural organisations to become more inclusive and accessible. We provide access and inclusion training, advice, and support, and are the leading provider of Audio Description services for people who are blind or partially sighted. We are thrilled to partner with Fringe to build, showcase and improve access for visitors and artists alike.
Autism SA is a profit-for-purpose organisation focused on empowering and supporting autistic people to achieve their goals and live the life they choose. Alongside delivering valuable services and supports, we advocate for the autistic and autism community. We achieve this through our community partnerships by collaborating to support inclusion for all.
SACARE's commitment to providing internationally recognised, award-winning disability services and accommodation spans over 28 years. Our values mirror Adelaide Fringe’s values—to transcend traditional ideas, to be tenacious and to be committed to continuous improvement. We're all about not accepting the “how” of right now, and, instead, asking “how” we can make things better.
The Carers Lounge is another example of our dedication to delivering peace of mind for those living with disability—to drive innovation and better experiences for our disability community. We are committed to setting a new standard in events and inclusion, where everyone's needs are heard, respected, and included.
Philanthropy Partners
The James and Diana Ramsay Foundation was established to support organisations working in the arts, health, and youth sectors. Our support of Adelaide Fringe aligns with our arts mission to ‘Champion a robust arts sector, increase accessibility to the arts and create career pathway opportunities’. We applaud the Adelaide Fringe’s dedication to artists and to Adelaide’s cultural sector.
The MGA Whittles Community Foundation is delighted to support the “Community Spotlight” for this year’s Adelaide Fringe. We gladly support this initiative to provide young people, who would otherwise not have an opportunity, to access the Fringe and the arts.
Established in 2017 by Andrew Nunn and Alexandra Dimos, the Nunn Dimos Foundation is a South Australian-based Private Ancillary Fund (PAF) focused on supporting key social, arts-based, educational, and environmental causes.
The Rymill House Foundation enriches South Australia’s cultural and economic identity. Through its grant-making, the Rymill House Foundation assists education, cultural, heritage, community, sporting and welfare organisations whose work contribute meaningfully to the identity, vitality and social fabric of South Australia.
As part of this commitment, the Rymill House Foundation Marquee Grant Program provides eligible organisations with access to the Foundation’s marquee for events of public, cultural or community significance, including major South Australian events such as the Adelaide Fringe.
As part of this commitment, the Rymill House Foundation Marquee Grant Program provides eligible organisations with access to the Foundation’s marquee for events of public, cultural or community significance, including major South Australian events such as the Adelaide Fringe.
Thank you
Thank you to our Awards Partners: Adelaide Comedy, Adelaide Critics Circle, Australian Refugee Association, BankSA, Carclew, CreateSA, Dolphin Creative, Feast Festival, Fiji Fringe, Fleurieu Cranes, Frank Ford Bequest, FRINGE WORLD, Graham F Smith Peace Foundation, Guildhouse, Health Partners, Holden Street Theatres, Hollywood Fringe, House of Oz, Inspiring SA, KOJO, KWP+Partners, Kytons Bakery, Leslie Thompson, Lumo Energy, Mary Walker OAM, Matt Tarrant, Melbourne Fringe, MILKE, Musicorp - powered by Studio 19, Nature Foundation, NZ Fringe Festival Wellington, Ray and Conrad Henley-Calvert, Sarah Rohrsheim, Svigos & Dimond Families, Sydney Fringe, TAFE SA, The List, Theatre Network Australia, the International College of Hotel Management, Toyota, Umbrella Collective, and Visualcom.
Thank you yo the following for their support: Access Hire South Australia, Adelaide Botanic Garden, Barossa Vintage Festival, 54 Point Consulting, JFA Purple Orange, Macdoch Foundation, Maz Mcgann, Media Faction, Melbourne International Comedy Festival, Nexstage, On My Mind, Reconciliation Australia, Reconciliation South Australia, Red61, South Australian History Festival, Tjindu Foundation.
Banner image: VIP Event. Photo: Nick Robertson, Adelaide Fringe 2025.
Thank you yo the following for their support: Access Hire South Australia, Adelaide Botanic Garden, Barossa Vintage Festival, 54 Point Consulting, JFA Purple Orange, Macdoch Foundation, Maz Mcgann, Media Faction, Melbourne International Comedy Festival, Nexstage, On My Mind, Reconciliation Australia, Reconciliation South Australia, Red61, South Australian History Festival, Tjindu Foundation.
Banner image: VIP Event. Photo: Nick Robertson, Adelaide Fringe 2025.
