- We believe in challenging artists to be brave and audiences to be braver. Be brave with us.
- We believe that we can inspire audiences to take risks, be inspired and DO IT AGAIN!
- We believe in collaboration and that we can only push creative boundaries and innovate if we work together.
- We are committed to cultural diversity, inclusivity, acceptance and continuously educating ourselves and others.
- We believe in the cultural, social and economic force of the Fringe and the Arts.
- We believe the Fringe is an important driver for South Australia – it drives outcomes for artists, venues, communities, businesses and the state.
- We are committed to delivering a Fringe that offers the best possible experience to artists, venues and audiences.
- We believe in the WOW! … a festival should transform a place and can transform your mind.
- We are committed to minimising our impact on the environment and maximising our social impact on peoples' lives.
- We listen and we are committed to continuous improvement.