Values and Manifesto

Our Values


  • Dare to be different 
  • Transcend traditional ideas
  • Create meaningful new ideas
  • Seek innovations that add value
  • Help to solve problems
  • Be confident in our potential to make a positive impact


  • United 
  • Honest
  • Responsible 
  • Accountable
  • Inclusive 


  • Take risks 
  • Push boundaries 
  • Commit with passion to serve artists, venues, producers and audiences
  • Lead industry change


  • Responsive to the needs of the people we serve 
  • Committed to continuous improvement
  • Be agile and flexible
  • Embrace change in a fast-changing world
  • Willing to learn new ways


  • Display tenacity 
  • Be resilient
  • Persevere at goal despite difficulties 
  • Remain focused
  • Never give up

Event: Spirit. Photographer: Tony Virgo. 


  1. We believe in challenging artists to be brave and audiences to be braver. Be brave with us.
  2. We believe that we can inspire audiences to take risks, be inspired and DO IT AGAIN!
  3. We believe in collaboration and that we can only push creative boundaries and innovate if we work together.
  4. We are committed to cultural diversity, inclusivity, acceptance and continuously educating ourselves and others.
  5. We believe in the cultural, social and economic force of the Fringe and the Arts. 
  6. We believe the Fringe is an important driver for South Australia – it drives outcomes for artists, venues, communities, businesses and the state. 
  7. We are committed to delivering a Fringe that offers the best possible experience to artists, venues and audiences.
  8. We believe in the WOW! … a festival should transform a place and can transform your mind.
  9. We are committed to minimising our impact on the environment and maximising our social impact on peoples' lives. 
  10. We listen and we are committed to continuous improvement.