1. We believe in challenging artists to be brave and audiences to be braver. Be brave with us.
  2. We believe that we can inspire audiences to take risks, be inspired and DO IT AGAIN!
  3. We believe in collaboration and that we can only push creative boundaries and innovate if we work together.
  4. We are committed to cultural diversity, inclusivity, acceptance and continuously educating ourselves and others.
  5. We believe in the cultural, social and economic force of the Fringe and the Arts. 
  6. We believe the Fringe is an important driver for South Australia – it drives outcomes for artists, venues, communities, businesses and the state. 
  7. We are committed to delivering a Fringe that offers the best possible experience to artists, venues and audiences.
  8. We believe in the WOW! … a festival should transform a place and can transform your mind.
  9. We are committed to minimising our impact on the environment and maximising our social impact on peoples' lives. 
  10. We listen and we are committed to continuous improvement.