Honey Pot is Adelaide Fringe’s International Arts Marketplace that takes place over 4 weeks during the festival.
Who is it for?
Honey Pot is for Artists and Producers that want to present work during Fringe to secure future bookings and extend the life cycle of their work(s). Honey Pot is for presenters and programmers seeking work presented at Fringe to buy and program. New collaborations, works, partners and opportunities are all possible through Honey Pot.
"Honey Pot is the Mothership of industry events for promoters and producers of entertainment across the globe. It is what it says in the title, a Honey Pot for people like me to find new artists and shows for my festival, as well as meet other delegates who I can collaborate with in the future." — Tom Oliver, Wynnum Fringe, Queensland.
What does it do?
Accessible for in person or virtual participants. Honey Pot provides services, events and a platform for artists, producers and presenters to connect. We support the professional development of artists, upskill the sector and help to prolong the life-cycle of a show with future touring and work opportunities.
Every year we record hundreds of outcomes worth millions of dollars and track shows being presented around the world through the connections and relationships established through our marketplace.
How do we do it?
Honey Pot creates bespoke itineraries for industry – guiding them to the shows that align with their programming interests. We place artists and programmers together through weekly networking and pitching events designed to spark new connections and relationships.
Honey Pot’s digital applications provide all the necessary tools for research and outreach through our AVR:
- Delegate Finder - Industry directory of hundreds of decision makers
- Show Finder - Show directory with extensive programming information to assist programming research.
- Passion Pitch - An opportunity for artists to pitch their work virtually to Honey Pot delegates in snappy 90 second pre-recorded videos.
"The seamless web interface, abundant networking opportunities (with artists, as well as other festival producers) and top-notch staff made Honey Pot an invaluable experience for our new festival." — Cathleen O’Malley, BorderLight International Theatre + Fringe Festival, United States.
"Honey Pot is an amazing opportunity to not only get to know other delegates from all over the world, but also to experience a plethora of performances and events that truly make one’s Fringe experience inspiring." — Andrei Nikolai Pamintuan, Fringe Manila, Philippines.
Become a Honey Pot Artist
Bring work to Adelaide Fringe and be part of Honey Pot to secure bookings and onward opportunities
Artists and Producers with work registered for Fringe can opt into Honey Pot for no extra cost via their registration in AVR.
Complete a Honey Pot registration form for your show(s) and provide us with further programming information and specs, touring details, unique selling points and opportunities sought that will assist our industry when considering your show(s) for their programming.
Registration form to opt in your show(s) opens at same time as Adelaide Fringe registrations in August 2025. Honey Pot welcomes artists, producers and independent creatives of all levels.
The Artist experience includes:
Dedicated support and access to the marketplace team – schedule a one-on-one with the Honey Pot team and let us personalise your involvement to help you achieve your goals.
Delegate Finder – online industry directory with over 350 delegates ready to be contacted.
Show Finder – show directory with extensive programming information. Highlight the unique and special aspects of your show to delegates who use the finder.
Passion Pitch – an opportunity for artists to pitch their work virtually to Honey Pot delegates in snappy 90 second pre-recorded videos.
Honey Pot Connects – Casual networking and connections with industry, artists and organisations.
Honey Pot Connects – Casual networking and connections with industry, artists and organisations.
Weekly Honey Pot HIVE networking and pitching sessions – meet delegates face to face and chat about your show(s).
Pre-recorded year round Professional Development Series – industry led guidance and development housed on our YouTube channel.
Become a Honey Pot Industry Delegate
Participate In-Person or Virtually to seek work for future programming and opportunities
Honey Pot registrations are now open for the 2026 festival and marketplace and will remain open until the end of Adelaide Fringe.
Who comes and when?
We approve industry delegate registrations to those able to provide our artists and events onward opportunities – this could be in the form of programming, collaborations and partnerships, representation and support.
Types of delegates we welcome are:
- Venue Programmers
- Festival Directors & Programmers
- Producers
- Event Planners
- TV, Film, Radio & Digital Producers
- Media & Tourism professionals
- Talent scouts & Artist Management.
The Delegate experience includes:
A bespoke tailor-made itinerary of suggested shows to see based on programming interests.
Dedicated support and access to the marketplace team – schedule a one on one with us and let us personalise your involvement and help you achieve your goals.
Honey Pot ticket booking service.
Delegate Finder – online industry directory with over 350 delegates ready to be contacted.
Show Finder – show directory with extensive programming information. Artists highlight the unique and special aspects of their shows.
Honey Pot Connects – Casual networking and connections with industry, artists and organisations.
Honey Pot Connects – Casual networking and connections with industry, artists and organisations.
Weekly Honey Pot HIVE networking and pitching sessions – meet artists face to face and learn more about their shows.
Passion Pitch – an opportunity for artists to pitch their work virtually to Honey Pot delegates in snappy 90 second pre-recorded videos.
18 Years of Honey Pot
Adelaide Fringe has been a springboard for artists for over 65 years, but the bespoke marketplace is only 18 years young. In a short space of time, our marketplace has become integral to the sustainability and life cycles of hundreds of artists. Many festivals are a great launch pad for artists but this marketplace offered a matchmaking service to deliver more outcomes.
The Honey Pot program is designed to facilitate the building of long term relationships between participating Fringe artists and arts industry professionals to create opportunities for works to have a life beyond Adelaide Fringe. In 2022, we published a 15 years of Honey Pot booklet, detailing its inception to what it is today.
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The Honey Pot program is proudly supported by the Government of South Australia, Arts South Australia.
