How Presenting Partner NRMA Insurance is helping more South Australians attend Adelaide Fringe
More South Australian communities are set to experience Adelaide Fringe thanks to Presenting Partner NRMA Insurance.
During the Adelaide Fringe season, NRMA Insurance will match—dollar-for-dollar—the first $100,000 worth of donations made at checkout, doubling the contribution to Arts Unlimited, the Adelaide Fringe Foundation. This enables communities experiencing disadvantage and low-socioeconomic school groups to attend Adelaide Fringe. The Foundation's mission is to break down financial and social barriers to participation in the arts, creating opportunities for individuals who might not otherwise have the chance to attend.
What's more, NRMA Insurance will also match the first $50,000 worth of tickets donated through Adelaide Fringe's Pay It Forward initiative. This will enable an additional person, family or group of people experiencing disadvantage to attend Adelaide Fringe.
NRMA Insurance customers based in South Australia will also directly benefit from this partnership, receiving complimentary Fringe Memberships which include access to 2for1 tix across participating shows, exclusive deals and offers through the year, early access to the program and much more.
Hear from NRMA Insurance about their experience after their first year as Presenting Partner:
"Our recently formed partnership with Adelaide Fringe has been nothing short of extraordinary. As Australia’s largest arts festival, Adelaide Fringe embodies creativity, inclusivity, and community—values which deeply resonate with the NRMA Insurance brand. This partnership has not only elevated our brand presence in a fairly new market, but also contributed meaningfully to the South Australian community. Collaborating with Adelaide Fringe has allowed NRMA Insurance to connect with diverse audiences, support emerging talent, and celebrate the vibrant cultural landscape of South Australia. The energy, professionalism, and passion of the Fringe team has made this partnership a true highlight in our calendar and we look forward to growing our impact together."
You can read our Partnersip announcement from January 2025 here.
"Our recently formed partnership with Adelaide Fringe has been nothing short of extraordinary. As Australia’s largest arts festival, Adelaide Fringe embodies creativity, inclusivity, and community—values which deeply resonate with the NRMA Insurance brand. This partnership has not only elevated our brand presence in a fairly new market, but also contributed meaningfully to the South Australian community. Collaborating with Adelaide Fringe has allowed NRMA Insurance to connect with diverse audiences, support emerging talent, and celebrate the vibrant cultural landscape of South Australia. The energy, professionalism, and passion of the Fringe team has made this partnership a true highlight in our calendar and we look forward to growing our impact together."
You can read our Partnersip announcement from January 2025 here.
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