Adelaide Fringe’s ticket sales make up a staggering 39 per cent of all tickets sold to multi-category festivals across the country, according to Live Performance Australia’s (LPA’s) latest survey.
LPA’s 2016 Ticket Attendance and Revenue Survey findings released have revealed South Australia contributed the country’s largest share of revenue (43.7 per cent) and attendance (50.3 per cent) for multi-category festivals, which includes events such as Adelaide Fringe, Adelaide Festival and WOMADelaide.
Of the 1,549,007 tickets sold to multi-category festivals across the country in 2016, half of these were sold in South Australia. With the 2016 Adelaide Fringe recording 604,000 ticket sales, the open-access festival accounts for 78 per cent of all multi-category festival ticket sales in the State.
For the category overall, South Australia experienced an increase in revenue of 38.7 per cent and an increase in attendance of 12.1 per cent. You can view the full statistics here.