Join our team

KEY RESPONSIBILITIES

Core Copywriting Across Channels

Write copy across all Adelaide Fringe digital and marketing channels, adapting tone, format and length for each platform and audience without losing the brand voice.
Produce long-form content including website articles, editorial features, blog posts, artist stories, program guides and event overviews.
Write social media captions and short-form copy for Instagram, Facebook, TikTok, LinkedIn and YouTube, with a feel for what performs on each platform.
Write and edit EDM copy across audience segments; including campaign announcements, partnership communications, artist updates, donor appeals and newsletter content – with a strong focus on engagement and conversion.
Develop subject line variants for A/B testing across EDM campaigns, using data and iteration to continuously improve open rates.
Write LinkedIn ghostwriting for Adelaide Fringe leadership, capturing individual voice while maintaining brand alignment.

Brand and Key Messaging

Own and champion Adelaide Fringe’s tone of voice across all written content, ensuring copy is consistent, distinctive and resonant across every channel and audience segment.
Write with nuance and care across Adelaide Fringe’s key values and impact areas; including sustainability, reconciliation, inclusivity and public safety.
Develop and maintain copy frameworks and messaging guides for key areas including the main festival, Adelaide Fringe Foundation and all external key communications.
Contribute to the development and refinement of Adelaide Fringe’s brand voice and messaging hierarchy in partnership with the Head of Marketing and Digital Content Lead.
Write compelling philanthropic copy for the Adelaide Fringe Foundation including donor appeals, impact stories, grant recipient features, stewardship communications and event materials.
Support fundraising campaign copywriting including digital appeals, major donor communications and sponsorship proposals.

UX and Conversion-Focused Writing

Apply a UX copywriting lens to all written touchpoints; website, app, EDMs and landing pages, writing to drive audience action.
Write and refine calls to action, button labels, onboarding copy and microcopy that guides audiences through the ticket purchase journey and other key conversion pathways.
Collaborate with the Performance Marketing Lead and Digital Content Lead to align copy with campaign objectives, paid media messaging and audience segmentation strategies.
Contribute to A/B testing of copy across digital channels, analysing results and iterating to improve performance.

AI Search and Discoverability

Stay current with developments in generative search and AI content consumption, bringing recommendations to the team on how to adapt Adelaide Fringe’s content strategy accordingly.
Write content structured for discoverability in AI-powered search environments.
Work with the team to develop an approach to content that earns visibility beyond traditional SEO, including through featured snippets, knowledge panels and AI-generated responses.

General Responsibilities

Proofread and edit copy produced by others in the Marketing team as required, maintaining a consistent quality standard.
Manage a high volume of concurrent copy requests across the team, prioritising effectively and communicating clearly on timelines and capacity.
Embrace and utilise organisational project management and digital collaboration tools.
Act as an ambassador for Adelaide Fringe’s culture, values and brand across all communications and interactions.
Observe and comply with all Work Health & Safety policies and workplace procedures.
Undertake additional duties as reasonably directed in a fast-paced festival environment.

ESSENTIAL / DESIRABLE CRITERIA

Education & Experience

3+years of professional copywriting experience across multiple formats and channels; long-form, social, EDM and digital.
Demonstrated portfolio showing versatility across tone, audience and format, including both conversion-focused and editorial writing.
Proven experience writing EDM copy, including segmented campaigns, and optimising subject lines through A/B testing.
Experience writing social media copy that performs; captions, hooks, CTAs, with an understanding of what works on each platform.
Demonstrated UX writing capability, including writing for digital journeys and conversion.
Experience managing multiple briefs and deadlines in a fast-paced marketing environment.
Understanding of SEO principles and experience writing content that performs well in search, including emerging AI search environments. (desirable).
Experience writing across values-driven or socially complex messaging areas such as reconciliation, sustainability, inclusivity or community impact (desirable).
Experience writing philanthropic, not-for-profit or fundraising copy (desirable).
Experience in the arts, events or entertainment sector (desirable).
•Tertiary qualifications in communications, journalism, marketing, English or a related field (desirable).
Please refer to the Job Description attached for more information.

How to apply

Please ensure you upload a resume and a cover letter outlining your experience and in response to the selection criteria.

We strongly encourage applications from First Nations Peoples and welcome applications from those from marginalised groups.

Due to the high volume of applications received we will only contact successful candidates.

Copywriter