Designed exclusively for industry professionals looking to book artists and shows, Honey Pot provides access to Adelaide Fringe's diverse array of performances, facilitating connections with creatives who push the boundaries of storytelling and entertainment. This program is a unique opportunity for delegates—including venue programmers, festival directors, producers, and media professionals—to scout talent and explore future programming, partnerships, and touring collaborations with the talented artists participating in Adelaide Fringe.

Providing an opportunity for delegates to see performances and works from participating producers and artists in a festival environment and in front of a live and responsive audience, Honey Pot offers a unique scouting landscape incomparable to other performing arts marketplaces. 

Recognised as a pioneering initiative, Honey Pot has supported numerous performers and producers in securing deals and tours on national and international stages, from Australia, Europe, North American and the Asia Pacific regions. With the backing of the South Australian Government, the program continues to grow each year, breaking records for both delegate registrations and artist participation in 2024. Delegates at Honey Pot gain privileged access to a carefully curated selection of work, with options to attend in-person or virtually, ensuring flexibility and connectivity for all participants.

Haggis McLeod from Glastonbury Festival Events Limited UK said, “Adelaide Fringe and Honey Pot allowed me to meet so many shows, bookers, producers and artists from around the world. I found it hugely supportive and have seen some great shows that we are keen to discuss for 2025’s program at Glastonbury Festival.” 

Over the course of four weeks, Honey Pot offers exclusive access to Fringe talent through artist showcases, performances, and networking events designed to facilitate collaboration and future programming opportunities. Delegates can meet and engage with artists through various touchpoints, whether attending on-site or connecting virtually. Honey Pot has proven itself a successful launchpad for global programming, with past delegates securing talent for prestigious festivals, venues, and cultural initiatives worldwide.

Adelaide Fringe Director & CEO, Heather Croall said, “Honey Pot has become a vital connector in the international performing arts landscape, enabling delegates to discover and program bold, original works. Each year, we witness an impressive flow of new partnerships and bookings that extend beyond Adelaide Fringe. Honey Pot is about more than just booking shows; it’s about strengthening South Australia’s reputation as a creative arts hub and positioning Adelaide Fringe as a beacon for global arts innovation.”

Industry professionals interested in securing their place in this dynamic marketplace can register now.