That’s what makes TripAdvisor’s annual Travellers’ Choice Awards so meaningful, it’s one of the few global accolades entirely built on unfiltered reviews and ratings from visitors over the past 12 months.

So when something makes the top 10% of attractions worldwide, that means people REALLY felt it.

This year, the biggest arts festival in the Southern Hemisphere, Adelaide Fringe earned a place on that list. And while we’re quietly chuffed, it’s about more than just Fringe. It speaks to the broader story of South Australia’s rising cultural appeal. Travellers aren’t just coming here for wineries and coastlines—though we’ve got those in spades. They’re coming for the energy, the creativity, the culture and the art. They’re making memories that leave an impact…an impact big enough to jump online and encourage others to visit South Australia. 

One reviewer on Tripadvisor said, “First time at The Adelaide Fringe and wow, what a wonderful atmosphere. It’s crowded, fun and lively with a real buzz through the city streets”.  

Tripadvisor remains one of the most trusted global platforms for travel discovery—not because of what brands say, but because of what people share. For Fringe to rank in the top tier means it’s not just a festival people attend—it’s something attendees recommend to others. It’s a nod from the global travel community that what’s happening here in South Australia is worth the journey.

More than an accolade, this recognition signals trust, impact, and meaningful connection—exactly what keeps travellers coming back.

If you've loved your Fringe experience, help others discover it too!